What we configure on Professional
- Page titles and meta descriptions written for each page, not left at defaults.
- A logical heading structure, so each page answers one clear question.
- Structured data (schema.org) describing your organisation, services and contact details.
- Clean URLs, an XML sitemap and correct indexing settings.
- Fast, mobile-friendly pages served over HTTPS.
- Plain, factual answers to the questions customers actually ask, which both search engines and AI tools can pick up.
- Analytics so you can see which pages people visit.
None of this is hidden work for its own sake. Each item helps a search engine or AI tool answer a simple question correctly: what is this business, what does it offer, where, and how do I contact it. Essential sites are mobile-friendly and served over HTTPS, but advanced SEO, GEO and analytics are part of Professional and Digital Office Premium.
Why launch day matters
The cheapest time to get structure right is before the site goes live. Renaming pages, changing URLs and rewriting headings later can mean redirects, lost links and weeks of search engines re-reading the site. Because we write and build in the same pass, the content is planned around clear topics from the start.
How it works
- From your brief we list the services, locations and questions each page should cover.
- We write copy that states facts directly: what you do, for whom, where, and how to get in touch.
- We add structured data and technical settings while building.
- After launch we submit the sitemap and check that pages can be indexed.
- With the editor on Professional, you can keep adding articles that answer customer questions.
What GEO means in practice
| AI answer engines tend to use | So we |
|---|---|
| Pages that state a clear answer near the top | Open key pages with a direct definition or summary |
| Consistent facts across the site | Keep name, services and contact details identical everywhere |
| Content they can attribute to a named source | Make the business name and topic explicit on every page |
| Structured, scannable sections | Use headings, lists and short FAQs |
Limits, stated plainly
- We do not guarantee rankings, traffic or citations in AI answers. Results depend on competition, your reputation elsewhere, how long the domain has existed and factors no provider controls.
- We do not buy links, run paid advertising or write fake reviews.
- Ongoing content is yours to add, or can be arranged through optional maintenance.
- A new domain usually needs time before search engines show it widely, however well the site is built.
See how this fits a new site on the done-for-you websites page, compare Essential and Professional, or read what to put in your website brief so pages can be planned well.
Common questions
Will my site appear in ChatGPT or Google AI Overviews?
No one can promise that. We structure content and data so AI engines can understand and attribute it; whether they cite you depends on many factors outside any website provider's control.
Is SEO included in Essential?
Essential sites are mobile-friendly and use HTTPS, which are basic requirements. Advanced SEO, GEO/AI optimisation and analytics are included in Professional and Digital Office Premium.
Do I need to write blog posts?
Not to launch. Articles help when they answer real customer questions, and Professional includes an editor and blog so you can add them when ready.